Social Media Specialist

Own the paid and organic social presence — run the ads, build the creatives, and turn long-form content into the short-form people actually watch.

About the role

We have an active YouTube channel, a growing library of lectures, and field footage from workshops and conferences. We need someone who can turn that into a consistent stream of social content and put real budget behind the angles that work. This role partners directly with the founder and the video editor.

What you’ll do

• Plan and run paid ad campaigns across Meta, YouTube, TikTok, and LinkedIn — from creative brief through reporting.
• Repurpose YouTube videos and Survey School lectures into reels, shorts, and posts that drive list growth and membership signups.
• Build the creatives — hooks, captions, thumbnails, simple motion when needed.
• Track campaign performance and iterate ruthlessly. Show me what worked, kill what didn't, double down.
• Coordinate with the founder and instructors on content angles, launches, and event promotion.

What we’re looking for

• 2+ years running paid social campaigns with real budget you can speak to.
• A portfolio of creatives and ad accounts you've managed.
• Fluent with Meta Ads Manager and YouTube/Google Ads at minimum.
• Strong written instincts — you can write a hook, not just brief one.

Nice to have

• Bachelor's in marketing, communications, or a related field.
• Experience in B2B or education marketing.
• Any technical, surveying, or geospatial background — even a hobbyist interest helps you find angles.